Privacy Breaches Are Expensive
There’s a great post available over at Realtime Community which outlines what happens after a privacy breach and how companies have to deal with it. The article serves as kind of a step by step guide to guiding your organization out of the crisis.
Do not use legal phrases, such as “alleged violations,” “freezing assets,” “deliberate concealment,” and so on that are commonly used by lawyers but rarely by the typical consumer. I have actually seen phrases such as these within notification communications. Using legal phrases just confuses most recipients and makes them think the organization trying to put something over on them.
Of course you could always avoid the entire debacle in the first place by using something like this to protect your organization’s email. :) Click here for the full article.
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