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Ask.com is capitalizing on the press being generated by critics of Google’s privacy policy placement by announcing that they will be implementing new and more visible privacy practices.

As previously reported, a letter sent to Google in early June by a privacy coalition that includes the Electronic Privacy Center and the Electronic Frontier Foundation contends that “Google’s reluctance to post a link to its privacy [policy] on its home page is alarming.”

Now, in an open letter to the Web Community and Ask.com users, partly in response to advocacy groups’ sharp criticisms of Google’s treatment of privacy policies, Ask.com officials are saying they agree with the coalition’s argument that making Web links to privacy policies more accessible and conspicuous represents “a commitment by a commercial Web site to inform users about the company’s privacy practices.”