TrustMeSecurity.com

Masahble writer Paul Glazowski has a post up about Social Media an ad network that uses your friends information, gleaned from social network profiles, to try and sell you products.

…these graphics allow SocialMedia and its partners the ability to include registered users of social services within advertisements shown to users’ friends when those contacts use an application associated with SocialMedia and its advertising partners. Whether it be your name or your photograph, SocialMedia is looking to give banner advertisements somewhat of a more personal, trustworthy appeal through custom automated design and thus enhance ad engagement.