TrustMeSecurity.com

A privacy group wants two popular internet sites investigated. According to MediaPost, the Centre for Digial Democracy wants MySpace and Facebook evaluated fearing the way these organizations use information like profile data for marketing purposes.

“The group’s objections to MySpace partly stem from the relatively new “hypertargeting” system. Unlike typical behavioral targeting programs, which serve ads to users based on the Web sites they visit, MySpace’s hypertargeting program sends ads to members based on information they have uploaded to their profile pages. For instance, someone who writes on his profile that he likes movies could be put into a “movies enthusiast” bucket, and then might receive film ads.”